Following the $69 million non-fungible token (NFT) digital art auction at the world-famous auction house Christie’s, the British-founded American multinational corporation Sotheby’s is joining the NFT hype. Sotheby’s is partnering with a popular digital artist dubbed “Pak” for the NFT sale as the brokerage house believes it is important to work with established NFT artists.
Sotheby’s Partners With Digital Artist Pak to Introduce the Company’s First NFT Auction
Sotheby’s is one of the world’s largest brokers of fine and decorative art, jewelry, and collectibles since 1744. It is also the world’s fourth oldest auction house and now the company says it is entering the non-fungible token (NFT) ecosystem. The company is likely eying the money being made after Beeple sold an NFT at the auction house Christie’s last week raking in $69 million. The Beeple sale was the fourth-largest art sale in 2021, and Sotheby’s plans to get in on the action with an anonymous NFT artist called Pak.
(Pictured left) Pak, Metanoia, no date. (Pictured right) Pak, Cards of Entropy, no date. Art photos courtesy of Sotheby’s.Sotheby’s announcement is rather cryptic and the company says it can’t reveal all the details concerning the upcoming NFT sale. There’s not much information about the anonymous artist Pak either, Sotheby’s announcement emphasized that this is “just the first step for us.”
“We wanted to partner with Pak because we are entering a whole new world with digital art, and we …
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