The August 16 press statement by the UEFA (Union of European Football Association) has been able to introduce a new blockchain-based ticketing system through mobile phone application which is going to serve fans when getting tickets for their favorite football match.
Following what is referred to as a “successful implementation” of the incredible innovation, the blockchain ticketing system accounted for over 50 percent of the tickets sold for the 2018 matches of the UEFA European League final in May. In that light, the Union of European Football Association has also considered the option of increasing the efficiency of the technology in Estonia in order to extend the benefits “to all of the general public.”
The association in its press statement revealed that a staggering and total of “100% of the match tickets” meant for the UEFA super cup football match with was between Real Madrid (champions league winner) and Atleti0i Madrid (the Europa champions) which held in Tallinn, Estonia on August 15 were bought by fans exploration the ingenuity of the blockchain technology IOS or Android Applications.
UEFA has also further announced plans to develop a system for future event using the blockchain technology in tickets distribution system, it stated that:
“UEFA is looking to make its ticket sales process for matches more simple and safe — thanks to a new system aimed at providing secure ticket distribution, and which prevents the replication and duplication of tickets.”
Also, it seems the association will not only be improving using the blockchain technology; it stated that: “To achieve this, UEFA chose a blockchain-based ticket distribution system combined with mobile Bluetooth devices at the stadium entrance.”
Cryptocurrency is a Goal for Football
In the past, the use of digital currencies and even blockchain technology have been employed in the football world, as it was earlier reported that a Turkish football team announced that it paid one of its players partially via Bitcoin (BTC).
Sometime in the earlier part of the summer, it was published on a mainstream media platform that there had been a considerable follow up on how to make use of digital currency during the recently concluded FIFA World Cup 2018 which was played in Russia.
Earlier in August, it was published that a newly promoted English top flight side, Wolverhampton Wanders FC, had signed a partnership deal with a crypto firm, CoinDeal, for the 2018/2019 season of the English Premier League.
In July, it was also reported that famous African football legend, Didier Drogba, became a brand ambassador for a crypto firm as he explained his belief in the start-up’s application stating that “It is a project in which I believe a lot.”
The reason behind this must have been UEFA’s desire to consider ticket sales process for matches more straightforward and seamless, the association appreciated the new system which strides at providing secure and reliable ticket distribution, and also prevent the replication and duplication of tickets.
This brilliant development in the soccer game might extend to other sporting activities as the success of this ticketing system will attract other bodies in the sport to exploit this ingenuity.