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Ubisoft Bets On Decentralized Gaming By Joining The Blockchain Gaming Alliance

Blockchain, the technology that fuels cryptocurrencies has many applications and uses instead of cryptocurrencies. Of course, cryptocurrencies have been one of the main current applications of the blockchain, but it also can be used for all kinds of purposes. And even some have seen possible uses of its traits for the gaming industry.
Ubisoft, one of the biggest gaming developers and publishers, has seen the future in blockchain gaming and has joined the Blockchain Gaming Alliance, an organization formed by gaming companies interested in bringing blockchain to the interactive entertainment industry.
Created not long ago, and with participation from nine entertainment-related businesses, the objective of this alliance, according to its web page, is:

TO PROVIDE AN OPEN FORUM FOR ALL STAKEHOLDERS TO SHARE KNOWLEDGE AND COLLABORATE ON RESEARCH THAT FOSTER NEW WAYS TO CREATE AND PLAY GAMES, CONVINCED THAT THIS BREAKTHROUGH TECHNOLOGY BRINGS NUMEROUS NEW BENEFITS TO THE WHOLE ECOSYSTEM, FROM DEVELOPERS TO PLAYERS

Between the startups that are in this Alliance, there is Enjin, a blockchain based multiverse that will feature gaming tools to construct games with every major engine used today: unreal and unity, among others; and Ultra, a gaming distribution and rewards platform that seeks to be the next blockchain based Steam.
But the addition of the French giant company is the latest good news for this group. Games like Assassins Creed, Rayman, or Watch Dogs could be used to test this new technology in the future. And combined with the great experience that Ubisoft has with games, we will surely see blockchain used relevantly in a game and not applied like an afterthought.
This kind of interest of Ubisoft for decentralized technologies is not new; earlier this year they organized and sponsored an event called “Blockchain Heroes Hackathon”, where they invited people and developers to try and find new ways of integrating this tech to games and experiment with it.
Gaming is a very important industry worldwide, with millions of dollars of budget. Including blockchain in this field could be a good start for blockchain and cryptocurrencies to go mainstream in the long run.

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