One of the major soccer club in France, Paris Saint-Germain (PSG) Football Club to launch cryptocurrency as the soccer club plans to give incentives to its fan.
The Upcoming Cryptocurrency
Blockchain and cryptocurrency romance seems just to be starting, as a famous French Ligue 1 soccer club partners Socios.com for the blockchain project.
Paris Saint-Germain (PSG) Football Club announced a multi-year strategic partnership with socios.com a blockchain platform to leverage blockchain technology for its fan engagement.
The partnership would see the creation of the world first soccer club cryptocurrency; the FTO fan token offering for the club.
The fan token will be listed on the socios.com platform to enable fans to engage with the club through mobile voting and polling platform. That will allow the token owners to have access to exclusive fan content and rewards. Transactions on the socios.com will be entirely digital and transparent for a real fan experience.
The partnership will not be aiding the club’s engagement with fans alone, but it will also enhance its business operations.
The Chief Partnership Officer of Paris Saint-Germain, Marc Armstrong noted that the club intends to be at the forefront of blockchain technology by leveraging the opportunities that cryptocurrency can provide. He further stated that the revolutionary technology would have a significant impact on the club’s business strategy and the way the club engages its fan base.
Alexandre Dreyfus, Founder & CEO of Socios.com stated that the firm is delighted and proud to have signed Paris Saint-Germain as the first football club to work on the evolution of its fan base with the firm. Dreyfus further said that the soccer club is not only a leader on the soccer pitch but also a pioneer with digital currency which further boosts its leadership position. He stated that he admires the club’s vision in becoming the first soccer club to engage in the new technology.
Blockchain, Cryptocurrency, And Soccer
This is not the first engagement of soccer with cryptocurrency and blockchain technology. However, this is a grand achievement because it is the first soccer club cryptocurrency.
Before now, eToro, a multi-asset trading platform signed a sponsorship partnership with 7 English Premiership soccer clubs, which deal would be sealed using cryptocurrencies.
Recently, a third-tier Serie C Italian soccer club was also purchased with cryptocurrencies. UEFA stated that it had completed the first blockchain based ticketing application for UEFA super cup which has been successfully distributed before now.