Facebook, is one of the leading social media platforms. The platform which was famed for data scandal last year stated that the firm does not involve itself in selling people’s data. Mark Zuckerberg stated this while clarifying issues of targeting ads based on interest and its difference from selling people’s data.
The Use Of Ads To Sustain The Social Media Platform
The scandal over data and privacy issues that rocked Facebook in 2018 and the concerns of manipulation has not deterred its growth, as its revenue and users continue to grow. While making clarity on the scandal, Mark stated that targeting ads based on interest is different from sales of people’s data.
Mark stated that if the firm is committed to serving everyone, then there is a need for a service that is also affordable for everyone. Thus, Mark stated that the best way to offer the service that is affordable to everyone is through ads. And making the ads relevant and less annoying, this according to Mark requires understanding the interest of the people. Also, Mark stated that sometimes people assume the firm do what they don’t do.
Facebook Don’t Sell Data
Against the trending scandal, Mark Zuckerberg stated that though it is often reported that the firm sells data, Facebook does not sell data. Getting involved in the dubious act he noted would not only undermine essential trust in the social networking platform but also go against the Facebook business interests because its rival could use it to compete for advertising.
Meanwhile, he noted that Facebook has also provided users with control in regards to information used for ads targeting, which help to block advertisers according to Mark. He stated that Clickbait and other junk might drive engagement in the near term, but it would be foolish for the firm to show this intentionally because it’s not what people want.
Clarity of Facebook Usage As A Platform To Spread Divisive Information
Also, in addition to the data and privacy scandal, the social media platform has been accused of being fond of spreading divisive and misleading information as was prominent during the 2016 election won by Donald Trump.
Mark stated in a response that Facebook has been investing in artificial intelligence and adding new employees devoted to ferreting out content that violates the social media rules. He noted that the only reason it is persisting is that the artificial-intelligence systems in use are not perfect.
Meanwhile, the crypto community awaits Facebook venture into crypto space as reported last year.