AdoptionCointelegraph.comCryptocurrenciesFootballSportTokensUnited Kingdom

Manchester City soccer club launches fan token with Socios

English Premier League soccer club Manchester City is debuting a blockchain-based fan token, promising free tokens for registered Cityzen fans.
Major English football club Manchester City is the latest sports club to launch its own blockchain-based token to power new tools for digital fan engagement.According to an official announcement Friday, Manchester City has partnered with fan engagement platform to launch the CITY fan token on the Chiliz blockchain. Similar to other European clubs like FC Barcelona and Juventus, Manchester City will now have an option to provide VIP rewards, club promotions, games, AR-enabled features and polls using its fan token.Stephan Cieplik, senior vice president of global partnerships sales at City Football Group, the parent company of Manchester City FC, said that participants of the club’s Cityzens membership will be eligible to receive a free CITY fan token. “Every existing registered Cityzen will also be eligible for a free token so they can access the full range of benefits and rewards,” Cieplik said.Alexandre Dreyfus, CEO of Chiliz and Socios, said that the newly launched fan token will provide fans with unique digital and real-life rewards and experiences as soon as COVID-19 restrictions are lifted.Competing in the Premier League, the top level of English soccer, Manchester City is reportedly the fifth most valuable football club in the world, with an estimated value of $2.7 billion as of 2019. Manchester City came under intense criticism after the club was given a two-year ban from European club competitions for …
Story continues on Cointelegraph

Related posts
Cointelegraph.comcryptocurrencycryptocurrency tradingrobinhood

Robinhood targets expanded cryptocurrency trading business

The retail trading platform plans to increase its workforce while adding more cryptocurrency pairs. Robinhood CEO Vlad Tenev has said the company is working towards increasing its cryptocurrency trading service.In a fireside chat posted on the broker’s YouTube account on…
BitcoinBTC priceCointelegraph.comPrice analysistechnical analysis

Bitcoin price facing final resistance before $68K?

Bitcoin is very close to new all-time highs once again but the final hurdle may take some time to overcome. Bitcoin’s (BTC) price has so far failed to make new all-time highs above $60,000 this week. After the breakout above…
AdoptionBitcoin PriceCointelegraph.comCryptocurrenciesDeFigoldGovernmentMarkets

Supercycle may propel Bitcoin over $1 million, Kraken’s Dan Held says

Kraken’s head of growth, Dan Held, thinks Bitcoin could reach $1 million within the current market cycle. According to Dan Held, growth lead at Kraken, Bitcoin is currently experiencing a supercycle that could propel it all the way to $1…