News

Litecoin To Sponsor UFC Match To Increase Its Exposure

The eight largest cryptocurrency by market volume, Litecoin is making new exploits by venturing on new grounds. By sponsoring the upcoming UFC match between Jon Jones the champion, and the challenger Alexander Gustafson for the lightweight heavyweight title. Litecoin expects that Its affiliation with the Las Vegas-based UFC will introduce and further promote cryptocurrency amongst MMA fans and millions of people.
On Saturday the 29th of December, 2018, viewers and MMA fans will tune in for the pay-per-view event happening at The Forum in Los Angeles.
The Litecoin foundation, explaining the move said;

Having the Litecoin logo displayed on the Octagon’s canvas gives LTC global awareness that can spark interest and drive engagement with people from all walks of life who may have never heard of Litecoin or cryptocurrency before.”

Reaching A Wider Audience

Speaking about the affiliation to Cheddar, David Schwartz, Litecoin’s project director says the UFC Is a great venue for Litecoin’s introduction on a global scale.
He said;

“They have over 1.1 billion viewers worldwide and over 180 countries. It’s a global sporting brand and very dear to a lot of people.
We see Litecoin as the payments coin for the world, and this is the perfect way to bring that out to a lot of people.”

The Litecoin project director believes this sponsorship is a gateway to more exposure for Litecoin, growing its brand beyond the crypto curious and Its present network of merchants.

“I will tell you the sky is the limit. This is the tip of the iceberg for us, and the UFC is an incredible organization to be associated with. We’re very happy about it. We are already looking at expanding our relationship with them in any capacity possible. And nothing is off limits at this point.”

William Morris Endeavor, an entertainment giant, owns the world largest mixed martial arts promotion company, Ultimate Fighting Championship (UFC).

Related posts
BitcoinBitcoin NewsbtcusdBTCUSDCBTCUSDTETFNewsxbtusd

Bitcoin May Never Go Below $50k Once An ETF Is Approved, Declares On-Chain Analyst

Bitcoin may never drop below $50k asserts on-chain analyst Ki-Young Ju. But as usual, there are conditions that follow this possibility. In a tweet, Ju analyzed that Bitcoin could follow the same path that gold took in 2004 when the first…
BitcoinBitcoin NewsbtcusdBTCUSDCBTCUSDTNewsxbtusd

Quarterback Star Tom Brady Breaks Internet After Showing Interest In Bitcoin

Tom Brady, the American athlete who is widely regarded as the “greatest” quarterback in NFL history is the latest celebrity to show interest in the world’s most valued cryptocurrency Bitcoin. Brady who has a massive Twitter following of 1.9 million…
BitcoinBitcoin NewsbtcusdBTCUSDCBTCUSDTNewsxbtusd

Almost $200 Billion Worth Of Bitcoin Is Currently At Risk – Report Warns

A recently published 2021 crypto report by Opimas LLC, a finance-based management consultancy firm, has revealed that approximately 3,480,000 out of the world’s mined 18.5 million Bitcoin, stands vulnerable to attacks as a result of improper safekeeping. The 36-page report…