The eight largest cryptocurrency by market volume, Litecoin is making new exploits by venturing on new grounds. By sponsoring the upcoming UFC match between Jon Jones the champion, and the challenger Alexander Gustafson for the lightweight heavyweight title. Litecoin expects that Its affiliation with the Las Vegas-based UFC will introduce and further promote cryptocurrency amongst MMA fans and millions of people.
On Saturday the 29th of December, 2018, viewers and MMA fans will tune in for the pay-per-view event happening at The Forum in Los Angeles.
The Litecoin foundation, explaining the move said;
“Having the Litecoin logo displayed on the Octagon’s canvas gives LTC global awareness that can spark interest and drive engagement with people from all walks of life who may have never heard of Litecoin or cryptocurrency before.”
Reaching A Wider Audience
Speaking about the affiliation to Cheddar, David Schwartz, Litecoin’s project director says the UFC Is a great venue for Litecoin’s introduction on a global scale.
“They have over 1.1 billion viewers worldwide and over 180 countries. It’s a global sporting brand and very dear to a lot of people.
We see Litecoin as the payments coin for the world, and this is the perfect way to bring that out to a lot of people.”
The Litecoin project director believes this sponsorship is a gateway to more exposure for Litecoin, growing its brand beyond the crypto curious and Its present network of merchants.
“I will tell you the sky is the limit. This is the tip of the iceberg for us, and the UFC is an incredible organization to be associated with. We’re very happy about it. We are already looking at expanding our relationship with them in any capacity possible. And nothing is off limits at this point.”
William Morris Endeavor, an entertainment giant, owns the world largest mixed martial arts promotion company, Ultimate Fighting Championship (UFC).