Mercado Livre (Mercado Libre), Latin America’s largest e-commerce site has discontinued the promotion of cryptocurrency-related ads on its platform. Advertisers were also asked to take down ads related to the industry before their final blockage on March 19, reports a media outlet.
Online Shopping Platform Overtakes Amazon in Latin America
According to the report, Mercado Livre, an online shopping platform that has overtaken Amazon in Latin America, is no longer showing crypto-ads on its site. Prior to the development, the company notified its users that on March 19, such ads will be stopped automatically. Likewise, any ads that fall under the ‘used’ condition will be finalized to make room for the creation of new ads as ‘new products.
One of the recipients of such a message revealed its details. The message reportedly stated that products which fall under the cryptocurrency and prepaid cards for games will no longer be promoted on the site. Another part of the message said:
Because you have ads for used products that will soon be banned, we recommend that you end them. Otherwise, they will be finalized on the date mentioned above.
Mercado Joins Companies Who Had Banned Cryptocurrency Ads
Mercado Livre is not the first platform to block cryptocurrency ads even though its action is coming at a later time. Facebook, for instance, banned cryptocurrency ads in early 2018. However, in July of the same year, they whitelisted Coinbase‘s advert to be promoted on the site.
Asides from Facebook, BTCNN’s report on January 14 also informed of an allegation that Google has censored the keyword Ethereum whereas, ads with keywords such as ICO, EOS, and Bitcoin were still showing. Decenter, the platform which made the claim, pointed out that Google had asked them to refer to the ‘Cryptocurrencies’ section in a bid to proffer a solution.
Google Deletes 2.3 Billion Ads in 2018
On March 15, BTCNN also reported that Google has deleted 2.3 billion ads. Prior to this time, a number of companies complained that their ads were not having the same level of visibility as before. It is, however, exciting to see Google dip its feet into the crypto space with its launch of data assets for six cryptocurrencies.
The same can be said about Twitter who had also made plans to blacklist ICOs and crypto ads in 2018. In the current year, the platform has allowed Tippin.me, a service that enables people to tip Twitter users with Bitcoin over the lightning network. Jack Dorsey, Twitter’s CEO using its Square Cash app is also enabling the Buy and Sell of Bitcoin.