The current Italian football league (Serie A) champions, Juventus FC, has carved a niche for itself by being the most recent top European soccer club to have a collaboration with a blockchain establishment.
The partnership is hinged on the launch of ‘Juventus Official Fan Token’ which is scheduled to be launched as a fragment of the multi-year contract with the blockchain startup, Socios.com. This initiative is targeted at accommodating the staggering figure of about 340 million fan-base of the club, thereby uniting them under a platform.
The ‘Juventus Fan Token’ Structure
According to the announcement released to public domain, the sale of the Juventus Fan Token would commence by means of an unprecedented scheme know as a Fan Token Offering (FTO) come 2019, Q1. While speaking ahead of the planned FTO, the Co-Chief Revenue Officer, Head of Global Partnerships and Corporate Revenues of the Serie A giant, Giorgio Ricci said that:
“Juventus is glad to welcome Socios.com to our partners. At the Club we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com, we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favorite club.”
Also, the Juventus Official Fan Token would only be made available via Socios.com; this is not much of a surprise, isn’t that what partnership is supposed to mean? The token will also be tradable against the platform’s traditional token, $CHZ.
The Crypto and Soccer Love Story Continues
Juventus FC joins the list of popular soccer clubs in the world to delve into the cryptocurrency and blockchain ecosystem. Recent reports have shown how top European soccer teams like Paris Saint-Germain, Liverpool FC, Wolverhampton Wanders have partnered with some blockchain and crypto startups for sleeve partnership or ICO launch. The CEO & Founder of Socios.com, Alexandre Dreyfus holds the opinion that this initiative is a beginning of a whole new thing in world’s football industry as the company aims to improve the fan experience in football significantly.
He was quoted saying;
“Our long-term aim is to onboard more than 50 football clubs, and we hope to inject an additional $300 million into the sports economy over the next few years. We have started at the very top, with some of the biggest names in football, and our ambition is to build the world’s biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream.”