Google has released an official report revealing that it had removed a total of 2.3 billion inappropriate ads last year, a staggering figure that is yet seen as a positive and improvement.
100 Ads Per Second
Google is known for its free range of unmatched services like its Search, YouTube, and mail, so it is no surprise more than 82 percent of its total annual revenue comes from ads. With the millions of billions of ads being circulated via the popular Google Adsense program and API, Google ad network is the biggest and one of the major controller of the sector’s market share, along with Facebook, no thanks to its petabytes of user data.
The staggering figure of 2.3 billion banned bad ads is in retrospect an impressive improvement given the shocking numbers that Google had revealed a year ago. The number of bad ads that Google’s machine learning algorithms managed to filter and remove was more than 3 billion in 2017. The total number of bad ads, however, has reduced by a third of its previously posted values, and Scott Spencer, the Director of Sustainable Ads at Google attributes the significant improvement to change in approaches. He compared last year’s banned tally to 2017, explaining that the increase in success in nabbing bad advertisements prevented many internet users from being defrauded or scammed. He wrote in his report:
“In 2017, we took down more than 3.2 billion ads that violated our advertising policies. That’s more than 100 bad ads per second! This means we’re able to block the majority of bad ad experiences, like malvertising and phishing scams, before the scams impact people.”
Change in Approach
After struggling and tweaking machine learning models to learn on the ever-increasing data of online scam ads, Google finally changed its approach to the way it fished out bad ads, targeting bad accounts instead, rather than focusing its resources on individual advertisements.
“By removing one bad account, we’re blocking someone who could potentially run thousands of bad ads,” a spokesperson from Google explained. “This helps to address the root cause of bad ads and allows us to better protect our users.”
Policy Concerning Cryptocurrencies
Google, along with Facebook, has frequently found itself in hot waters regarding matters of cryptocurrency, and most importantly politics. The heat has recently turned up, and companies such as Google and Facebook are now under the scrutiny of regulators and lawmakers more than ever.
Google has completely banned almost all cryptocurrency-related ads after initial issues of ICO scams. However, some ads from regulated cryptocurrency exchanges are still verified and approved.