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Google Loves Crypto Now, Allows Ads From Regulated Exchanges

Since the beginning of the last year, the stance of tech giants about cryptocurrencies has been inconsistent, at best. While kind of supporting devs and organizing meetups and chats with founders and important cryptocurrency people like Charles Hoskinson, the creator of Cardano, an important cryptocurrency project, its advertising policy has not been so lenient towards cryptocurrency related startups and exchanges, having banned them from their publishing platform.
This is because most cryptocurrency startups that used this service to promote their products were ICOs, a form of crowdfunding startup that changes cryptocurrency in exchange for tokens that are only usable in certain platforms with some functions. These investment instruments were highly sought last December, being one of the most popular ways of investing. But it turns out that many of these projects were nothing but frauds, and people got hurt by this fact. So to protect themselves from possible lawsuits in the future they decided not to allow cryptocurrency related ads in their platform.
But they were not the only ones that did that: all the other important social networks platforms also banned cryptocurrency ads, from ICos, exchanges and even cryptocurrency foundations. Facebook, Instagram, and Twitter also took this directive even under FBI orders, according to some rumors.
But now Google has taken back their decision (partially at least) and now has decided to allow ads from regulated exchanges in the US and Japan to be published by his advertising services starting next October. For this, the interested exchange will have to acquire a special certification from Google emitted in the country where they are certified as regulated exchanges. This will let Google have direct control over the exchanges that publish ads on their platform.
Nonetheless, the ban will not be lifted for Initial Coin Offerings and also for other services such as binary options. despite all this, we are pretty sure that exchanges like Coinbase will be jumping onto this opportunity to grow their user base by being the first link about cryptocurrencies that a normal user clicks.

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