Wednesday, February 19, 2020

Google Allegedly Blacklists Ethereum Related Advertisements

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Grace Joseph
Freelance Writer, Blogger, and Crypto Enthusiast. Studied Computer Science in University and Undergoing a Masters Degree Programme in Computer Engineering Contact@ reigngracia@gmail.com

Decenter, an Ethereum Startup alleges that Google has banned advertisements featuring the keyword, “Ethereum.” The company revealed this on Twitter and Reddit on January 9, stating that adverts ran on Google Adwords containing the keyword are not displaying. This has sparked the interest of crypto enthusiasts on Reddit and the industry as a whole.

Decenter’s Advert Containing Ethereum Keyword is Stopped

Based on the company’s claims, they had been running adverts on Adwords for the past six months, not until these ads stopped receiving impressions on January 8. New campaigns which the company also tried to publicize returned an error message: “An ad isn’t showing now, this candidate is not permitted to show ads in your targeted location.”

Decenter, then conducted a test to ascertain if this was a general issue with keywords related to the cryptocurrency industry. They discovered that this blockage only affects the Ethereum keyword given that ads launched with words like ICO, EOS, and Bitcoin went live. Therefore, the Startup concluded that the U.S. company had blocked the use of the keyword, Ethereum.

Crypto Exchanges Can Only Target the U.S. and Japan

While commenting on Decenter’s allegations on Twitter, Google Ads said advertisers could only promote virtual currency exchanges that target the U.S. and Japan. As such, targeting other regions could have been the reason why Decenter’s advert was inactive.

Decenter responded by saying that they are a team of developers offering smart contract security audits. They added that the error message was only encountered when keywords like “Ethereum security audits” and “Ethereum development services” were inputted. Google, on the other hand, said they were unable to confirm if this was why their ads were inactive and they referred them to their ‘Cryptocurrencies’ section.

Google Banned Crypto Related Advertisements in 2018

In March 2018, Google blocked cryptocurrency adverts and attributed it to the fact that a lot of people were scammed. However, some companies could run these ads from September 2018 given that the ban was partially lifted. The search engine giant at that time said all cryptocurrency ads would undergo strict evaluation and only ads of a particular nature will be active.

BTCNN on July 27 reported that the Canadian-based company banned cryptocurrency mining apps on the Android Play store. This was after they had announced the launch of Blockchain services on its cloud platform. Despite the ban, a report from August 29 reveals that some mining apps are still active and downloadable from Playstore.

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