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GDPR is Set to Curb Facebook and Google’s Excesses, Brave Executive Claims

Brave Browser, founded in 2015, has recommended the adoption of EU regulatory law GDPR, in the United States, in a bid to level competition from Google and Facebook.
The company, Brave Software Inc. lately addressed a letter to Margret Vestager, the current EU Anti-Trust Chief, advocating for the shaping of competition policy as more digital solutions continue to manifest.
Brave Browser went on to explain how “Purpose Limitation,” one of the core principles of GDPR, would be key in leveling the playing field across giant and smaller firms alike. Brendan Eich, CEO of Brave Browser already has a history of regularly calling out the US to employ a policy system likened to EU’s enforcement or to adopt the regulation altogether.
The policy, General Data Protection Regulation (GDPR), enforced among all individuals within the European Union, or in the European Economic Area, is meant to regulate data usage and ensure people’s data are protected and not used without consent. The letter explains the importance of purpose limitation in a digitized world, and why it is crucial that the excesses of giant tech firms which continue to exploit a large amount of data they have to edge out competition, is contained.
An excerpt from the letter, concerning the collection and abuse of data reads:

“Purpose limitation principle protects a person’s opportunity to choose to opt-in to whatever particular service they decide, and forbids a company from automatically opt-ing a person in to all of its services where this entails data processing purposes that go beyond what the person has already opted-in to. Provided that purpose limitation is enforced, it prevents dominant digital players from automatically leveraging personal data that they have collected for one purpose in one business in another business, to the disadvantage of competitors and new entrants.”

The Chief Policy and Industrial Relations Officer, Dr. Johnny Ryan, who also signed the letter weighed in on the issue. He warned of the implication of letting the inappropriate act go on longer than it should, as the companies’ system of operations, including the handling of data, would likely, in the long run, become a model and a standard for other companies.
He explained that the current method of data collection is bound to affect startups and new innovators who are pinning for a significant market share too. If the principle is enforced, power will reside in the hands of customers instead, with companies like Google and Facebook not being able to use data impulsively without clear consent from customers. He concluded that this could be a necessary boost to smaller tech firms like Brave Software Inc. and other similar startups.

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