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Forbes To Target Potential Cryptocurrency Investors With Its New Service

Forbes releases a new premium service, aimed at potential investors for the crypto industry. The new service tagged Forbes CryptoAsset & Blockchain will cover in-depth knowledge of the blockchain and the crypto industry.

Forbes Venture Into The Crypto And Blockchain World

The world giant media firm, Forbes, is set to get more involved in the nascent crypto industry with its new service, the Forbes CryptoAsset & Blockchain. This effort will be providing in-depth knowledge of the industry to people as the firm aims to become a prominent voice in the crypto space.
Jack Tatar, an investor and co-author of “CryptoAssets: The Innovative Investor’s Guide to Bitcoin and Beyond,” is the editor of the digital news letter. The contributors to the monthly magazine will be the Forbe’s stable journalists that will interview notable figures in the crypto space such as Ripple’s CTO, David Schwartz, co-founder and CEO of ZCash, Zooko Wilcox, and Morgan Creek Capital’s Mark Yusko.
Matt Schifrin, vice president and managing editor of Money & Markets at Forbes, stated that the newsletter is geared towards educating potential investors in the cryptocurrency and blockchain world. Also, he noted that the goal is to provide actionable and profitable advice.
The service is built upon the Forbes’ broader coverage that covers news, technology insights, crypto space game changers, enterprise blockchain, and issues related to crypto traders. The newsletter costs $595 a year or $195 a quarter.

Forbes and The Crypto Industry

According to Schifrin, Forbes started to establish itself as a leading voice in the blockchain and crypto space when it launched its annual Fintech 50 lists in 2015. Also, this received further boost when the firm employed the services of an enterprise blockchain reporter, Michael del Castillo to join its budding group of writers.
Meanwhile, in coming months, Schifrin noted, the outlet would publish its first-ever Forbes Blockchain 50 list that will cover the most important companies in the industry.
Nina La France, senior vice president of consumer marketing and business development at Forbes, noted that the subscription to the service has been “solid”. However, the firm will still be rolling out marketing campaign, which is via emails, social media platforms, webinars among others to attract subscribers.
Forbes new service for the crypto and the blockchain industry is a further boost to the status of the nascent industry.

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