Despite Facebook being one of the first social networks that banned Initial Coin Offering ads and cryptocurrency paid content in general, they are being sued by allowing the use of the image of a public personality in scammy and misleading crypto ads, according to a blog post by the own aggravated, Martin Lewis.
For those who do not know who Martin Lewis is, he is the founder of the consumer help site MoneySavingExpert.com and the Money & Mental Health Policy Institute charity, as well as presenter of ITV’s The Martin Lewis Money Show. He is an important public figure in the world of personal finance advising. He claims, in his own blog, that his image was used more than 50 times in crypto-related advertising campaigns, despite that he had repeatedly stated to Facebook that he does not make ads. He repeatedly tried to take down these scammy ads, but it would take weeks or even months. And people continued to get scammed by them.
He also states that:
“I’M NOT THE ONLY PUBLIC FACE THIS HAS HAPPENED TO. IT’S TIME FACEBOOK WAS MADE TO TAKE RESPONSIBILITY. IT CLAIMS TO BE A PLATFORM NOT A PUBLISHER – YET THIS ISN’T JUST A POST ON A WEB FORUM, IT IS BEING PAID TO PUBLISH, PROMULGATE AND PROMOTE WHAT ARE OFTEN FRAUDULENT ENTERPRISES. MY HOPE IS THIS LAWSUIT WILL FORCE IT TO CHANGE ITS SYSTEM. NOTHING ELSE HAS WORKED. PEOPLE NEED PROTECTION.”
It also stated that in the case of winning the lawsuit, all funds earned will be pledged to anti-scam charities. Facebook has not had a good year, first being involved in the privacy scandal of Cambridge Analityca, when the firm had access to individual account’s precise info, and now this lawsuit, that has to do with the misuse of a person’s image on ads. Clearly, Facebook policies for handling these kinds of issues were not up to the task. With the high volume of information that it manages, one slip up or two can be forgiven; but not 50. We will see how Facebook handles this situation coming onto them. You can read more on Martin’s blog post.