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DC Comics Launches Batman NFT Collection. Warns Creators That Nobody Else Can Do The Same

DC Comics, one of the largest and oldest American comic book companies, is closely following the NFT industry and is launching its own set of collectibles.
A recent partnership between DC Comics and Veve, a startup dedicated to creating NFT collectibles, marked the beginning of a new phase in the American comic book studio’s merchandising strategy. The company announced a collection of digital Batman statues with a black and white color scheme.
DC Comics: Batman Black and White— Series 4
The collection consists of 4 different designs. Each design has a limited number of copies, so their value varies depending on their rarity. The most expensive token —a digital statue of Nightwin— costs $89.99 and consists of 1,850 copies.
Nightwing — #79. Image: VeveSelling all the tokens would generate DC Comics just under $1 million —$996,304 to be exact— in revenue. On the secondary market, each token’s value could increase a lot, especially considering the current hype around the NFTs.
DC Comics’ interest is not in vain. The world of digital collectibles is capturing the attention of large companies. It has already proven successful in business models adopted by several UEFA clubs with is digital cards developed by Sorare and even the NBA with its “Top Shot” program Likewise, Christie’s auction house recently auctioned the most expensive NFT in history for $69.3 million.
No wonder DC Comics wants its slice of the pie, especially considering that it has exclusive merchandising rights to Batman, the most profitable superhero to date, and on which some NFTs have already …
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