Crypto Startups Rely On Influencers For Promotion To Bypass Ad Bans

Cryptocurrency startups, like Initial Coin Offerings and new binary options markets, have changed their traditional marketing methods to more efficient and subtle ones: promotion by influencers on the Internet. According to an article published by Bloomberg, this phenomenon has grown immensely in the last year, with an important number of these ventures giving rewards for promotions to influencers directly.
When a door closes, another one opens. This old saying illustrates what has happened with the cryptocurrency advertising market, that has experienced a fierce change since the cryptocurrency price hike that happened the last December, driving unwanted attention from the eyes of regulators. With several Initial Coin Offerings (a type of crowdsourcing companies that offer tokens with some kind of function for your money) having scammed their investors, advertising behemoths like Google, and social media giants like Twitter and Facebook, chose to ban cryptocurrency related ads from their platforms, stating that some of those ads could trick users to invest in non-safe cryptocurrency projects, and that they would not be held responsible by those facts.
But then, the same ventures found the perfect way of bypassing these bans and keep appearing in these sites; they ignored the publishers and went directly to the content providers: the users. Offering payment in the form of “bounties” to  Youtubers that post videos about cryptocurrencies and have a small, but loyal user base, or to regular users to promote their products on their personal social network accounts. But this is only at the lower levels.
At the higher levels, some companies have even paid endorsements from renowned celebrities or important crypto celebrities like John McAfee, the software engineer now turned cryptocurrency enthusiast that publicly admitted having been paid more than $100,000 per each tweet promoting Initial Coin Offerings. We have seen companies like Bitcoiin, that was promoted by Steven Seagal, the famous action actor; and also the Centra Tech ICO promoted by Floyd Mayweather, the boxing champion, that was shut down by fraud accusations; but only after having collected more than 30 million dollars.
Now every startup has since their inception an amount of their token directed for paying bounties to the users. And seeing like it has paid them well to do so, it is unlikely for this to end in the near future, unless regulation steps in forbidding it.

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