Newly promoted side, Wolverhampton Wanders FC, has sealed the partnership deal with CoinDeal (a crypto firm) though for an undisclosed sum but certainly for a disclosed duration as the partnership runs throughout the 2018/2019 season of the English Premier League.
The world’s most watched football league (the EPL) has not only set the pace in its over 600 million viewers in over 200 country but also has certainly made a landmark achievement in being the first professional football league to have a crypto firm sponsor one of its team, though it is a sleeve sponsorship.
Ray of Hope
The last season of the English Championship witnessed wolves win the league with ninety-nine points having led other teams, and this consequently promoted the side to the English Premier League next season. Also, with the Expertise of manager Nubo Espirito Santo, there is indeed a ray of hope that could be a significant comeback for the team after its regulation in 2012.
CoinDeal will hope to bank in on an impressive upward trajectory as the club’s first ever sleeve sponsor. This is also cover training kits, LED advertising boards and first team’s dugout at Wolves’ Molineux stadium. The sleeve sponsorship deal will have Coin Deal logo boldly printed on the left sleeve of wolves match day kits next season. CoinDeal co-founder Kajetan Maćkowiak speaking about the sponsorship deal with Wolves:
“At CoinDeal we are very aware of the impact that football marketing can have on brand and its community, especially in industry such as ours. We believe that a club like Wolves will help portray our message globally. It is an incredibly exciting time to be involved with Wolves, on the eve of their return to the English Premier League and we look forward to supporting them to ensure they continue their incredible performance levels both on and off the pitch.”
On the other end, Wolves praised CoinDeal for its flexibility in its sponsorship requirements and also left a clue that the crypto firm could one day become its main shirt sponsor. Managing Director Laurie Dalrymple noted that:
“Once more a partner has agreed to tweaking the colour of their logo to complement our kit, which is a huge gesture of goodwill towards the club and its fans, and something we are very grateful for. CoinDeal is a bold and progressive company, who we believe to be an ideal match to become one of our principal partners, and we look forward to working with them throughout our first season back in the Premier League.”
This undoubtedly is one of many opportunities and achievements the cryptocurrency market has offered, as its penetration into different industries is on a consistent basis. Recently, a Premier Division soccer team, Gibraltar United, made history by being the first federated sports team to sign a contract which allows the club to pay their players with digital currencies.