Brave has filed an official complaint against Google and other ad tech companies for violation of internet users privacy in the online ads industry. Brave’s filing is expected to prompt an E.U. wide investigation.
Recent Complaints Filed By Brave
Brave has filed an official complaint through its chief policy officer Johnny Ryan, with Michael Veale of University College of London, and Jim Killock of the Open Rights Group, the U.K. information commissioner and the Irish Data Protection Commissioner over poor user privacy protection in the online ads industry.
The complaint filed against Google and Other ad Tech over poor user privacy protection online is expected to prompt an EU wide investigation by triggering an article in the new European General Data Protection Regulation (GDPR).
Ryan noted in the filed complaint that there is a massive and systematic data breach at the heart of behavioral advertising industry. He said that despite the two years leading before GDPR, ad tech companies have failed to comply. The sector can fix this and ads could be relevant without broadcasting confidential personal data said Ryan in the complaint.
The abuse of the data of internet users by ad tech companies has prompted this complaint, Ryan hopes that the regulators will ask the industry to stop broadcasting personal data of internet users.
Google’s abuse of internet users data lies in the collection of personal data and online behavior of a user when users access Google’s products for information. The collected data is usually broadcasted to multiple companies interested in targeting them with an advertisement without the consent or awareness of the internet users.
Notably, this act of Google violates the GDPR’s requirement relating to the processing of personal data. The GDPR stipulation requires data processing in a manner that is appropriate and devoided of accidental data loss as well as unlawful and unauthorized data processing.
What’s Amiss In The Tech Industry Data Processing
This recent filing by Brave shows malicious acts by ad tech giants in processing users’ information based on data they collect such as the location, content viewed, the type of device of users, IP address and unique tracking IDs.
The data obtained without the consent or knowledge of the internet users reveals information about gender, age, income, ethnicity, religion, social media influence, sexual orientation, political leaning, and other sensitive information to ad tech firms.
This filing hopes to put an end to the menace of users information over the internet.