Another milestone achievement has been reached by the Brave browser, with many users using the browser, even against the more established platforms. The web surfing application recorded a significant breakthrough in July where the number of active users reached a fantastic height of 3.1 million in just a month, from the 2.2 million that was recorded in April. This significant achievement highlights a very great feat for a new browser, in a market that has established names already, making observers and analysts suggest that the number might reach five million at the end of 2018.
A GREAT FEAT
The new web browser, Brave is currently the hottest browser at the moment, the firm is enjoying a dream start in the technology world where there are already bigwigs in the industry, dominating the market before their arrival.
Brave is a free open source web browser, that was developed by Brave Software Incorporation, based on the Chromium web browser and its Block engine. It was launched in 2018.
The Android version of the franchise is also one of the most sought after on Google play as it is currently in the top 10 in its category in the “free communication app” in over 20 countries and presently occupying the 7th position in Canada and 8th position in the United States.
These milestones are double-edged, as its a great news for web users, who are free to choose the browser they want and not restricted to a section of the divide. It also provides the consumer to enjoy the benefit of the Basic Attention Token payment system that is used by the browser to eliminate the threat of intermediaries in the payment scheme and create a sort of revolution in the payment structure in the financial sector.
BAT AND BRAVE
Basic Attention Token (BAT) is a digital advertising token based on the Ethereum blockchain. BAT focuses primarily on the issues in the digital advertising space. This includes issues such as users being tracked unknowingly and concerns over data ownership. Monetizing contents are also becoming a difficult task for publishers, advertisers, and others as they are always subjected to fraud.
BAT aims to change the monopoly that exists over the digital advertising revenue space today. BAT also gives assurance on content providers getting their dues directly and cutting off the ubiquitous nature of payment that ensues before the BAT revolution.
COMPETITION IN THE MOBILE INDUSTRY
Though Brave’s market capacity is not up to that of Chrome, Firefox or UC Browser and other established browsers, and with only 25% of their active users’ engaging BAT payments, its looking grey for now. But the new browser is still new in the market and can compete favorably as time progresses.
The browser is currently available for desktop and mobile platforms; most users use the mobile device as their preferred option. Analysts are anxiously waiting for the browser to add the BAT feature to the mobile browser, and with a projected 5 million users, the future is undoubtedly bright for them in the market.