A video parody of the Rebecca Black song “Friday” went viral yesterday amongst cryptocurrency enthusiasts. The video remarks the woes of two cryptocurrency enthusiast girls who want to do their Black Friday shopping, but the stores in their mall do not accept cryptocurrency and they have to resort to more traditional payment methods.
Black Friday In Crypto
A video uploaded in Youtube that serves both as a cryptocurrency meme and as a critique to actual payments has gone viral among cryptocurrency circles. The video, uploaded by YouTuber Crypto finally, tells the story of two girls. They are eager to do their Black Friday shopping, but only want to pay in cryptocurrency.
Comically, this video features some remarks about known cryptocurrency names like Bitcoin and Ripple (XRP). surprisingly, it also features one cryptocurrency payment provider: BitPay. The girls show a BitPay card and it is implied that they resort to that to pay for their shopping.
Unironically, BitPay has been also in the headlines this week. Sonny Singh, their CCO, has declared yesterday that bitcoin could get to $20K the next year. This due to the influx of institutional money that will enter the space through companies like Bakkt and Fidelity. Also, BitPay suspended the service for the free speech social network Gab.
Bitcoin And Adoption
The video seems to be part of a campaign to encourage bitcoin spending this holidays. Despite this, it seems that the use of bitcoin as a currency has toned down recently. According to a research made by the company Chainalysis, crypto adoption for payments has decreased by around 80% since January, the same percentage that bitcoin has lost in his price.
However, this is also a strong shout to merchants. Most of the merchants out there do not know what bitcoin is. This is a great problem for millennials and young people that are set on buying their Xmas and Black Friday gifts with cryptocurrencies directly.
However, these merchants must be afraid y the bad rap that crypto has reaped. The cryptocurrency market has been since their start tainted. Bitcoin was at first known as the official currency of black markets like Silkroad, and it has been carrying that reputation as a drug coin forever.
Despite this, this kind of campaigns and memes show people the good and fun side of cryptocurrencies. It also serves another purpose: provides comical relief for holders through this bear market.