Gemini cryptocurrency exchange starts “Crypto and Coffee” campaign as the firm aims at making cryptocurrency more popular and to aid its wide adoption.
About The Campaign
The exchange owned by the Winklevoss twins, Gemini exchange intensifies its crypto awareness and adoption goal through the introduction of a new strategy. The strategy as revealed through a video on Twitter showed a representative of the exchange serving coffee while also having discussions about cryptocurrencies with the people on the street.
In the video, tagged “Crypto and Coffee”, Sarah Olsen, head of Business development at Gemini was shown explaining about Bitcoin to a gentleman. The goal of the campaign is to make cryptocurrency more popular and equally aid the rate of its adoption. Though this is a new initiative, the company might be embarking on a long term project to make the public more aware of cryptocurrency.
The campaign has attracted reactions from Twitter users. One of the reactions commended the initiative, saying Gemini is redefining advertising. Another user noted that “don’t find the answers convincing. Saying it’s better in every property than gold ignores the volatility.” Also, another said that “She has a point, but bitcoin is slow. It’s a first generation coin. It’s like saying MySpace or iPhone 3g is valuable. XRP is fast and cheaper, and it’s going to have a use case with global adoption. It would make sense to list XRP and get the name recognition of Gemini.”
While cryptocurrency is no longer a new term, there is still a need for awareness of its function and how to use it. Also, there is a need to sensitize the public on the procedure of acquisition and the methods available for storage.
The institutional fund remains a key factor needed for the reversal of its bearish trend as well as the factor needed to see the next phase of the crypto market development. The awareness can be of help to the process.
Gemini Exchange and Bitcoin ETF
Gemini exchange became more prominent last year after the U.S. SEC rejected its application for a Bitcoin ETF approval. Despite the ordeal, the exchange has remained committed to the procedure of crypto adoption.
Recently CBOE withdrew and refiled their application with the U.S. SEC. The outcome of this is being awaited by the crypto community.