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Ask.fm ICO Reckless Publicity Stunt Leaves Death Toll On Mount Everest

A publicity stunt made by a group of climbers that were sponsored by ASK.fm, a social platform for making and answering questions, went terribly wrong last week when a local guide that assisted the troubled climbers went missing due to bad weather conditions and was later found dead, according to an article by Financial Times.
Ask.fm, is a social platform that was launched way back in 2010, and lets their registered users make and answer questions from other peers on the network. Earlier this month they announced their intention to tokenize their platform through an Initial Coin Offering. The publicity stunt planned four climbers to bury a hard disk containing $50,000 worth of their ICO token and encourage other climbers to find it, if they dared to go where no token has gone before: Mount Everest.
The team, comprised of Taras Pozdnii, Dmytro Semerenko, Roman Gorodichny, and Irina Galay, the first Ukrainian woman to climb the Everest, managed to bury the hard drive; but then disaster struck. Due to bad weather conditions, two of the climbers went stuck at high altitudes with no oxygen available and had to be evacuated by helicopter. Is during this descent that a local guide was left behind and died. But the reports about the death are confusing, according to Alan Arnette, a blogger that registers all expeditions to the mount. He states:

“LAM BABU SHERPA (THE GUIDE) IS A VERY CONFUSING CASE. HE WAS SUPPORTING A UKRAINE TEAM. …IS DIFFICULT TO DECIPHER EXACTLY WHAT HAPPENED. GYANENDRA SHRESTHA, THE MINISTRY’S REPRESENTATIVE AT EBC WHO SAID HE HAD SNOW BLINDNESS, WENT “MISSING” AND THE RESCUE TEAM STATIONED AT CAMP 2 WAS UNAWARE OF THE INCIDENT AS IT WAS HAPPENING. I FIND IT HARD TO UNDERSTAND HOW THE 45 YEAR-OLD SHERPA DEVELOPED SNOW BLINDNESS”

Also, Taras Pozdnii, one of the climbers experienced frostbite in fingers of his feet and lost about 1 kg of weight during the expedition. ASK.FM acknowledged that one guide went missing, but that he was helping other teams also. Another disastrous outcome for a stunt that still pushes people to find the hard disk, if they are brave enough.

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