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6 Questions for Sanja Kon of Utrust

We ask the buidlers in the blockchain and cryptocurrency sector for their thoughts on the industry… and we throw in a few random zingers to keep them on their toes! This week, our 6 Questions go to Sanja Kon, CEO of UtrustSanja Kon is the CEO of Utrust, a blockchain-native payments ecosystem that wants to bridge the gap between the money of tomorrow and traditional e-commerce. At Utrust, her main focus is partnering with key international players to improve the accessibility of digital assets and increase cryptocurrency merchant adoption. Prior to joining Utrust, Kon spent more than a decade in the corporate world, working for multiple Fortune 500 companies. At eBay, she headed the European partnerships strategy, forming key global relationships to enhance the selling experience for eBay professional merchants. At PayPal, her team was in charge of delivering and executing the payment experience solution for marketplace players. Kon is fascinated by technological innovation and disruptive startups and is deeply passionate about promoting diversity and inclusion topics.1 What does decentralization mean to you, and why is it important?I was born in Sarajevo, Bosnia, and Ive seen the devastating economic and political impact that the war put on individuals and companies in ex-Yugoslavia. Most us of have the privilege of living in a developed country, with relatively stable currencies and governments. Therefore, we dont often think about the consequences of putting our trust into governments, institutions and organizations. However, billions of people today live in countries with unstable governments, wars and high …
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